Initially the "A million ways" video was only intended to be used as a video piece for the closing of their gigs. I first saw the dance performed LIVE and remember thinking how funny & different it was from anything I had ever seen at a gig. I felt the dance gave the band a sense of personality which is something many bands lack when performing LIVE. In many cases a band will rely on their frontman to give a great show. OK GO demonstrate here that they work as a team.
The follow up to "A million Ways" takes the concept behind the first low budget video to a whole new level because this time they incorporate treadmills. The name "Here it goes again" also seems very appropriate!
Both videos have received millions of hits on Youtube and even a year after their releases people are still buzzing off them. If that isn't the perfect viral for promoting a band i don't know what is!
1 comment:
Interesting observation on the title of the second track, Nice.
What's next for the band? I can't remember any of their other music videos.
& btw, you lucky bastard seeing them LIVE, must have been amazing
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