Friday, 24 August 2007

Rotational ambigrams

Definition: An ambigram is a graphical figure that spells out a word not only in its form as presented, but also in another direction or orientation. i.e. When rotated 180 degrees.

I have started to appreciate ambigrams because they are unique, unconventional and offer more typographic freeedom from a design perspective. Below are several ambigrams I have seen over the last few months.

Angels & Demons (Dan Brown - Novel)

Trick or Treat (Derren Brown - TV)

True or False (True North - Design Website)

1 comment:

nagfa said...

nice info on ambigrams.. the book cover, the cards and the true-false ambigrams are all products of John Langdon..

we design ambigrams too

salam(peace)
nagfa
singapore